See WHY sales happen, not just WHAT happened. GA4 tells you someone bought. CortexCart tells you which ad, email, or touchpoint drove that purchase — and how to get more like it.
Last updated: June 2026
GA4 is a general analytics tool. CortexCart is purpose-built for ecommerce revenue attribution and customer journey tracking.
| Feature | CortexCart | GA4 |
|---|---|---|
| Multi-touch attribution | ||
| Revenue attribution by channel | ||
| First-party pixel tracking | ||
| Cross-device customer journey | ||
| Revenue leak detection | ||
| Ad platform ROAS tracking |
| Feature | CortexCart | GA4 |
|---|---|---|
| AI-powered recommendations | ||
| Real-time profit tracking | ||
| Customer lifetime value (LTV) | ||
| Cohort analysis | ||
| Product performance analytics | ||
| Conversion optimization suggestions |
| Feature | CortexCart | GA4 |
|---|---|---|
| Purpose-built for ecommerce | ||
| Shopify direct integration | ||
| BigCommerce / Magento support | ||
| Order-level attribution | ||
| Product-level LTV analytics | ||
| Abandoned cart recovery insights |
| Feature | CortexCart | GA4 |
|---|---|---|
| One-click store connection | ||
| Works out of the box for ecommerce | ||
| Simple, actionable dashboard | ||
| No developer needed for setup | ||
| Free tier available | ||
| UK/EU data compliance |
GA4 is free but you pay in complexity and missing ecommerce data. CortexCart starts free too — with actionable revenue insights from day one.
Free to start
Paid plans from £50/mo (~$67/mo)
Free (with limits)
GA360 from $50,000+/yr for enterprise
For ecommerce-specific analytics, yes. GA4 is a general website analytics tool that shows traffic, pageviews, and basic conversion data. CortexCart is purpose-built for online stores — it provides multi-touch revenue attribution, real-time profit tracking, product-level LTV, and AI-powered recommendations. You see exactly which ads, emails, and touchpoints drive revenue, not just that "someone visited and bought."
You can use CortexCart as your primary ecommerce analytics platform and keep GA4 for general traffic data if you like. Many store owners find CortexCart gives them everything they need for revenue decisions — attribution, profit tracking, customer journeys, and AI insights — without touching GA4's complex interface. CortexCart also starts free, so there's no risk trying it alongside GA4.
GA4 defaults to last-click attribution, which credits only the final touchpoint before a sale. This means your Facebook ads, email campaigns, and content marketing get zero credit if the customer's last click was a Google search. Multi-touch attribution distributes credit across the entire customer journey, showing the true ROI of every channel. CortexCart does this automatically without needing BigQuery or custom configuration.
CortexCart tracks real profit — factoring in cost of goods sold (COGS), shipping costs, transaction fees, and ad spend. GA4 only tracks revenue amounts. Knowing your profit per order, per product, and per channel lets you make smarter decisions about where to invest your marketing budget.
CortexCart connects to Shopify, BigCommerce, and Magento with one click — no developer required. GA4 ecommerce tracking requires configuring data layers, setting up Google Tag Manager, defining custom events, and often involves developer time. CortexCart gives you attribution data and product analytics immediately after connecting your store.
CortexCart integrates directly with Shopify, BigCommerce, Magento, and OpenCart for store data. It also connects to all major ad platforms — Facebook/Meta Ads, Google Ads, TikTok Ads, Pinterest Ads — plus email platforms and Stripe. This gives you a complete view of your customer journey and revenue attribution across every channel.
Start with CortexCart's free tier — no credit card required. Get multi-touch attribution, revenue tracking, and AI insights that GA4 simply doesn't offer.