Your customers don't convert on the first click. They interact with your brand 5–12 times before purchasing. Multi-touch attribution tracks every one of those touchpoints — and with CortexCart, you get it from £50/mo (~$67/mo) instead of $129+.
Most analytics tools (including GA4 by default) use last-click attribution — they credit the final touchpoint before a purchase. This means your Facebook ad that introduced the customer gets zero credit, while "Direct" (the customer typing your URL) gets 100%.
Multi-touch attribution solves this by tracking the entire customer journey and distributing credit across every meaningful interaction. This gives you accurate data on which channels actually drive revenue — so you can invest more in what works and cut what doesn't.
Last-click attribution credits "Direct" with 100% of this sale. Multi-touch attribution distributes credit across all 5 touchpoints — showing you that Facebook Ads and Email are the real drivers.
Both platforms offer standard attribution models. CortexCart adds revenue leak detection at no extra cost.
| Attribution Model | CortexCart From £50/mo (~$67/mo) | Triple Whale From $129/mo |
|---|---|---|
| First-touch attribution | ||
| Last-touch attribution | ||
| Linear attribution | ||
| Time-decay attribution | ||
| Position-based (U-shaped) | ||
| AI/Data-driven attribution | ||
| Revenue leak detection | Not available | |
| Cross-platform journey stitching | Not available |
$129+
Triple Whale /month
Scales with revenue
£50
CortexCart /month
Flat rate, all features
Free
CortexCart starter
No credit card needed
Yes. CortexCart provides full multi-touch attribution starting at £50/mo (~$67/mo) with a free tier available. It supports all standard attribution models (first-touch, last-touch, linear, time-decay, position-based, and AI-driven) plus revenue leak detection — which Triple Whale doesn't offer at any price tier. For store owners who need accurate customer journey tracking without paying $129+/month, CortexCart is the most cost-effective option.
CortexCart uses first-party pixel tracking combined with server-side events to capture customer touchpoints. This is the same approach used by Triple Whale and other premium attribution platforms. Because it's first-party data (not reliant on third-party cookies), it's more accurate than GA4 for ecommerce attribution and unaffected by iOS privacy changes or ad blockers.
Last-click attribution gives 100% of the credit to whatever the customer clicked right before buying — usually "Direct" or a branded search. Multi-touch attribution distributes credit across every touchpoint in the customer journey: the initial ad, the retargeting, the email, the social post. This shows you which channels actually influence purchasing decisions, not just which channel happened to be last.
Yes — arguably more so than large stores. When you have a limited marketing budget, you need to know exactly which channels generate ROI. Last-click attribution often over-credits "Direct" traffic and under-credits your paid ads and email campaigns. Multi-touch attribution ensures you're investing in the channels that actually bring customers to your store, which is critical when every marketing pound counts.
Revenue leaks are purchases that your analytics can't attribute to any marketing channel — they show up as "unknown" or "direct." This often happens when customers switch devices, use ad blockers, or have long purchase journeys. CortexCart's AI analyses patterns in unattributed revenue to trace likely sources. Triple Whale doesn't offer this feature — unattributed revenue simply stays unattributed in their dashboard.
Full multi-touch attribution, customer journey tracking, and AI-powered revenue insights. Start free, no credit card required.