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ROAS & Break-Even Calculator
Find the exact ROAS you need to be profitable. Stop burning money on Facebook & TikTok Ads.
Campaign Metrics
Unit Economics (Per Product)
$
$
Actual Campaign Results
$
$
Target Break-Even ROAS0.00You lose money if your ROAS is lower than this.
Max Profitable CPA$0.00Max ad spend per sale.
Your Actual PerformanceLOSING MONEY 💸
Actual ROAS0.00
Net Profit$0.00
Want to track this live?
Cortexcart syncs your Ad Spend and Revenue daily to calculate your Real ROAS automatically.
What is Break-Even ROAS?
Break-Even ROAS (Return on Ad Spend) is the exact multiplier your ads need to hit for you to make $0 profit. If your ROAS is below this number, you are losing money on every sale. If it's above, you are profitable.
How to calculate it
The formula is simple: Selling Price / (Selling Price - Costs).
For example, if you sell a product for $50 and it costs you $15 to buy and ship it, your margin is $35. Your Break-Even ROAS is 50 / 35 = 1.42. This means for every $1 you spend on ads, you need to make $1.42 back just to cover costs.